Marketers: Get in touch with your audience

(NewsUSA) – Promotional products are more popular than ever, based on data from a 2016 consumer survey conducted by Promotional Products Association International (PPAI). The survey respondents were evenly split between men and women, and included millennials (43 percent), generation X (35 percent), baby boomers (19 percent), and the “silent generation” of older adults (3 percent). Overall, 89 percent of the adult consumers surveyed reported receiving a promotional product within the last six months, an increase from previous years. Key survey findings include:–85 percent of individuals said they remembered the branding and 76 percent recalled messaging from at least one promotional product.–82 percent of individuals said their impression of the brand changed for the better as a direct result of receiving a promotional product from that brand.–79 percent of individuals said they looked up a brand and 83 percent said they would be more likely to do business with a brand after receiving a promotional product.–All age groups rated promotional products as the most effective way to encourage consumers to take action with regard to the brand. PPAI used five metrics to evaluate the participants’ responses to promotional products: Reach, Recall, Resonance, Reaction and Relativity. Reach: Refers to the length, frequency, and range of exposure of a consumer to a brand. For example, 79 percent of consumers will pass along a promotional product, whether or not they use it themselves, which extends the brand’s reach. In addition, the survey found that 23 percent of men and 13 percent of women would keep a promotional product for up to 11 years or longer. Recall: Refers to whether a consumer remembers a product. According to the survey, 85 percent of consumers could recall the branding of at least one promotional product, with some prompting; 76 percent remembered the message; and 71 percent remembered a call to action associated with the product. Resonance: The survey results suggest that consumers feel engaged with promotional products on a personal level: 71 percent described their emotional connection to promotional products as “happy.”Reaction: A positive response to advertising is more likely to generate the desired reaction, and 79 percent (87 percent of millennials) reported being curious enough to take further action after receiving a promotional product.Relativity: Consumers across all age groups said they preferred visually appealing advertising with a clear message, and that promotional products were the most effective medium. For more information, visit www.GetInTouchAdvertising.com

Local News

Nazareth players celebrate their Class 5A football title with fans and members of the band on Saturday. (Photos by Jeff Vorva)

Roadrunners win 45-44 shootout for fourth state title

By Jeff Vorva Nazareth Academy’s football season opened in August with a 2-0 win over Kankakee. It closed the season Saturday afternoon with a 45-44 Class 5A state championship win over Peoria at Memorial Stadium in Champaign. And in between was a rollercoaster of wins and losses and a scramble just to make the playoffs.…

reporter EPCHS Inktober

EPCHS art teacher draws something every day In Inktober

A series of drawings from Evergreen Park Community High School art teacher Libby McArthur will grace the walls of the Evergreen Park Public Library through the end of November. The drawings, collectively known as her ‘Inktober’ collection, were made during October. McArthur took part in a worldwide drawing month activity that had specific prompts for…

reporter OLCHS Thanksgiving Food Drive Freshman Academy

OLCHS Thanksgiving food drive a success

OLCHS students and staff participated in the annual Student Council Thanksgiving food drive. Cans, paper goods and over $1,750 in cash/gift cards were collected on November 21. Participating teachers were DeMatteo, Hennelly, Jepsen, Kallenborn, Kolimas, La Spina, Meyers, Strelow, Vazzana, Watson and Wirtz. Numerous district offices also donated items. The winner of Student Council’s handmade “Turkey Chalice” award was Eric…

regional palos park police cadet food drive 2022

Palos Park Police Cadet food drive underway

The Palos Park Police Cadet program is in holiday season mode and the program’s annual Holiday Food Drive is well underway. Cadets are looking for donations of non-perishable foods such as canned goods or boxed goods. The cadets will accept donations at the Palos Park Police Department, 8999 W. 123rd Street. Collections will continue through…

Twins Aiden and Ethan Schilling at last year’s Bingo with Santa. (Photo by Alexandria Shipyor)

Orland Township to hold Bingo with Santa

Whether you’ve been naughty or nice, don’t think twice about attending Orland Township’s Bingo with Santa! Children and their families are invited to join Santa Claus and Supervisor Paul O’Grady with the Board of Trustees in celebrating the most wonderful time of the year with pizza and a fun game of Holiday Bingo, just for…

Rich Jensen cuts the ribbon on November 17 at the new location for Pizza Castle. (Photos by Don Pointer)

Comings & Goings: Pizza Castle now open in Hickory Hills

By Bob Bong After almost five decades of serving pizzas from a small storefront in Chicago’s Gage Park neighborhood, Pizza Castle co-owner Richard Jensen had an opportunity to move into a bigger space and he jumped at the chance. So, Jensen packed up the family business and made the move a few miles south to…

Brookfield Zoo’s ring-tailed lemurs—Skinner (left) and Moses—were treated to an early Thanksgiving feast that featured all the trimmings. This annual tradition, now in its ninth year, takes place the day before the holiday. (Photo by Jim Schulz/Brookfield Zoo)

Ring-tailed Lemurs at Brookfield Zoo enjoy 9th annual Thanksgiving feast

The annual tradition of Brookfield Zoo’s ring-tailed lemurs receiving an early Thanksgiving feast took place today, November 23. Now, in its ninth year, the animal care staff prepared the meal for the primates that featured all the trimmings laid out on a fall-themed table setting. This year, the menu for the lemurs—15-year-old Moses and 12-year-old…

Palos Heights' Thomas Chong tags one of the hundreds of trees being sold by the Palos Lions Club. (Photos by Jeff Vorva)

Palos Lions trees have arrived and are ready for sale

By Jeff Vorva For more than three decades, the Palos Lions Club has been selling Christmas trees Close to 600 trees arrived at the lot on Harlem Avenue near 127th Street on Saturday. The only difference this year is that unlike in past years, there are no monster-sized trees available. “We can’t get the bigger…

Stickney Mayor Jeff Walik holds up a Veterans Parking Only sign that will be installed at various village locations (Photo by Carol McGowan)

Stickney to designate parking for veterans; will add more police officers

By Carol McGowan The Village of Stickney has approved the installation of parking signs to designate spots for veterans. At the November 15 Village Board meeting, Mayor Jeff Walik revealed the sign and explained why they were going up at various locations in the village. “I was recently at Jewel in the village, and saw…

Orland Park Mayor Keith Pekau said other communities can learn from the way Orland Park does business. (Photo by Jeff Vorva)

After congressional loss, Pekau ready to keep Orland Park a ‘fantastic town’

By Jeff Vorva In Orland Park Mayor Keith Pekau’s first board meeting since his loss to Sean Casten for a congressional seat, he expressed disappointment with the loss but said he was happy he is still running the village. At Monday’s meeting, Pekau said he was not happy with the way the elections turned out…

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DVN JCs Restoration House Ad
Nazareth players celebrate their Class 5A football title with fans and members of the band on Saturday. (Photos by Jeff Vorva)

Roadrunners win 45-44 shootout for fourth state title

By Jeff Vorva Nazareth Academy’s football season opened in August with a 2-0 win over Kankakee. It closed the season Saturday afternoon with a 45-44 Class 5A state championship win over Peoria at Memorial Stadium in Champaign. And in between was a rollercoaster of wins and losses and a scramble just to make the playoffs.…

reporter EPCHS Inktober

EPCHS art teacher draws something every day In Inktober

A series of drawings from Evergreen Park Community High School art teacher Libby McArthur will grace the walls of the Evergreen Park Public Library through the end of November. The drawings, collectively known as her ‘Inktober’ collection, were made during October. McArthur took part in a worldwide drawing month activity that had specific prompts for…

reporter OLCHS Thanksgiving Food Drive Freshman Academy

OLCHS Thanksgiving food drive a success

OLCHS students and staff participated in the annual Student Council Thanksgiving food drive. Cans, paper goods and over $1,750 in cash/gift cards were collected on November 21. Participating teachers were DeMatteo, Hennelly, Jepsen, Kallenborn, Kolimas, La Spina, Meyers, Strelow, Vazzana, Watson and Wirtz. Numerous district offices also donated items. The winner of Student Council’s handmade “Turkey Chalice” award was Eric…

regional palos park police cadet food drive 2022

Palos Park Police Cadet food drive underway

The Palos Park Police Cadet program is in holiday season mode and the program’s annual Holiday Food Drive is well underway. Cadets are looking for donations of non-perishable foods such as canned goods or boxed goods. The cadets will accept donations at the Palos Park Police Department, 8999 W. 123rd Street. Collections will continue through…

Twins Aiden and Ethan Schilling at last year’s Bingo with Santa. (Photo by Alexandria Shipyor)

Orland Township to hold Bingo with Santa

Whether you’ve been naughty or nice, don’t think twice about attending Orland Township’s Bingo with Santa! Children and their families are invited to join Santa Claus and Supervisor Paul O’Grady with the Board of Trustees in celebrating the most wonderful time of the year with pizza and a fun game of Holiday Bingo, just for…

Rich Jensen cuts the ribbon on November 17 at the new location for Pizza Castle. (Photos by Don Pointer)

Comings & Goings: Pizza Castle now open in Hickory Hills

By Bob Bong After almost five decades of serving pizzas from a small storefront in Chicago’s Gage Park neighborhood, Pizza Castle co-owner Richard Jensen had an opportunity to move into a bigger space and he jumped at the chance. So, Jensen packed up the family business and made the move a few miles south to…

Brookfield Zoo’s ring-tailed lemurs—Skinner (left) and Moses—were treated to an early Thanksgiving feast that featured all the trimmings. This annual tradition, now in its ninth year, takes place the day before the holiday. (Photo by Jim Schulz/Brookfield Zoo)

Ring-tailed Lemurs at Brookfield Zoo enjoy 9th annual Thanksgiving feast

The annual tradition of Brookfield Zoo’s ring-tailed lemurs receiving an early Thanksgiving feast took place today, November 23. Now, in its ninth year, the animal care staff prepared the meal for the primates that featured all the trimmings laid out on a fall-themed table setting. This year, the menu for the lemurs—15-year-old Moses and 12-year-old…

Palos Heights' Thomas Chong tags one of the hundreds of trees being sold by the Palos Lions Club. (Photos by Jeff Vorva)

Palos Lions trees have arrived and are ready for sale

By Jeff Vorva For more than three decades, the Palos Lions Club has been selling Christmas trees Close to 600 trees arrived at the lot on Harlem Avenue near 127th Street on Saturday. The only difference this year is that unlike in past years, there are no monster-sized trees available. “We can’t get the bigger…

Stickney Mayor Jeff Walik holds up a Veterans Parking Only sign that will be installed at various village locations (Photo by Carol McGowan)

Stickney to designate parking for veterans; will add more police officers

By Carol McGowan The Village of Stickney has approved the installation of parking signs to designate spots for veterans. At the November 15 Village Board meeting, Mayor Jeff Walik revealed the sign and explained why they were going up at various locations in the village. “I was recently at Jewel in the village, and saw…

Orland Park Mayor Keith Pekau said other communities can learn from the way Orland Park does business. (Photo by Jeff Vorva)

After congressional loss, Pekau ready to keep Orland Park a ‘fantastic town’

By Jeff Vorva In Orland Park Mayor Keith Pekau’s first board meeting since his loss to Sean Casten for a congressional seat, he expressed disappointment with the loss but said he was happy he is still running the village. At Monday’s meeting, Pekau said he was not happy with the way the elections turned out…

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