Ingalls Urgent Aid
College athletes can be paid for name and likeness in Illinois starting Thursday

College athletes can be paid for name and likeness in Illinois starting Thursday

By JERRY NOWICKI
Capitol News Illinois
[email protected]

SPRINGFIELD – Lawmakers, collegiate athletes and athletic directors from some of the state’s most prominent universities on Tuesday hailed the governor’s signing of a bill allowing college athletes to be paid for the use of their name and likeness as innovative and equity-centric.

University of Illinois Athletic Director Josh Whitman called Gov. JB Pritzker’s signing of Senate Bill 2338 into law “the most dramatic, meaningful change to come to the collegiate model since the adoption of athletic scholarships.”

The bill had wide bipartisan support in the Illinois General Assembly, and Pritzker signed it at the University of Illinois Urbana-Champaign’s State Farm Center, accompanied by lawmakers including former college athletes House Speaker Emanuel “Chris” Welch, D-Hillside, and Rep. Kambium Buckner, D-Chicago.

“We’re very proud to be able to host this very important and special day, not only in the history of college athletics here in our state, but in the history of college athletics across all of the states,” Whitman said. “And this is one of those days that allows us to begin to usher in the new era of college athletics.”

Athletic directors from Northwestern University and DePaul University were also present at the news conference Tuesday.

The new law, which takes effect July 1, allows Illinois college athletes to be paid for the use of their name, image or likeness, such as appearing at autograph signings at local businesses or appearing in advertising. It would also allow the athletes to hire an agent, but would not consider them employees of the schools they attend and would not allow them to be compensated for athletic performance.

Buckner, who played football at the University of Illinois, said the new law “is not just a win for the star quarterback or the star point guard.”

“This gives the women’s tennis player an opportunity to be compensated for teaching lessons back in her hometown during summer breaks,” he said. “This creates an apparatus for the women’s softball player to lend her image to the local pizzeria for fair market value.”

Eva Rubin, a women’s basketball player at the U of I, said college athletes pour hours into their school work and sports careers, but there are other partnerships that the new law can help facilitate. She pointed to her experience as a Type 1 diabetic and public outreach she has participated in for that cause.

“With my small platform that I’ve been able to kind of build for myself here at the University of Illinois, I’ve had many opportunities to work with diabetes research foundations, the American Diabetes Association, just organizations and causes like that that are important to me,” she said. “So now with the (name, image and likeness law) being passed, I can only imagine the opportunities that I’ll be able to create for myself and build for myself in ways that that will help me give back to my community.”

Vederian Lowe, a lineman for U of I’s football team, said college athletes have “been dreaming of” the opportunity to reap financial benefits for the work they put into their sports. He called the bill a “historic change” for college athletics.

The new law will allow universities to prohibit a student from obtaining any sponsorships from wearing logos from certain brands during a competition. For example, if the university has a contract with Nike, it can prevent in-game Adidas sponsorships of individual athletes.

It prohibits endorsements for gambling, sports betting, controlled substances, marijuana, tobacco, alcohol, e-cigarettes, performance-enhancing supplements, adult entertainment, “or any other product or service that is reasonably considered to be inconsistent with the values or mission of a postsecondary educational institution.”

Universities and colleges would be prohibited from adjusting scholarship offers for students who receive compensation for their name and likeness. And organizations such as the NCAA, which oversees major college athletics, would be prohibited from punishing athletes or schools that accept or allow compensation.

Illinois joins 20 other states having passed such legislation, according to businessofcollegesports.com, although many of them have later effective dates.

Gov. JB Pritzker said the state’s bill puts it “at the forefront” of the movement to allow college athlete compensation.

“Beginning July 1, Illinois collegiate student athletes, no matter the sport and no matter the division, can take control of their destiny when it comes to their own name, image likeness and voice,” he said. “With this law, Illinois is at the forefront of taking some pressure off of talented kids who are torn between finishing their degree or cashing in on the big leagues.”

In a narrow decision, the U.S. Supreme ruled 9-0 last week that the NCAA cannot restrict education-related benefits to student athletes, such as laptops and paid internships. The ruling did not touch on athlete compensation.

Thus far, neither the NCAA nor U.S. Congress have set nationwide rules governing college athlete compensation, although the Associated Press reported last week that the NCAA is working on temporary rules that could be in place by July.

“Obviously the college athletics landscape is changing, and I think that what we have proven here through this coalition is that we will always be willing and ready to be creative and to be a step ahead to lead the charge,” Buckner said. “We don’t know what everything will look like in the coming months and years, but I think what this signals is that we’re poised and ready to be at the vanguard and be at the front of the charge.”

Capitol News Illinois is a nonprofit, nonpartisan news service covering state government and distributed to more than 400 newspapers statewide. It is funded primarily by the Illinois Press Foundation and the Robert R. McCormick Foundation.

Leave a Comment





Local News

SRP-IMAGE-Logo

Clear-Ridge Reporter and NewsHound PDF December 1, 2021

A moment after ground was broken and tossed, smiles broke out among dignitaries celebrating PODER’s coming renovation. A computer-generated video offering a glimpse of what the new facility will look like is posted at southwestregionalpublishing.com. --Photo courtesy of Jorge Garza Norrick/JorgeTookYourPicture.com

New life for old city building

New PODER HQ to serve immigrants By Tim Hadac Ceremonial ground was broken on the west end of Gage Park last week to mark the coming renovation of a 94-year-old City of Chicago building and creation what is billed as Chicago’s first immigrant integration and job center. A lineup of political and business muscle…

UBAM President Anita Cummings and 22nd Ward Ald. Michael Rodriguez listen to feedback from UBAM members about the LeClaire redevelopment. --Greater Southwest News-Herald photo by Dermot Connolly

UBAM leaders hear LeClaire Courts plan

May break ground in mid-2022 By Dermot Connolly The $400 million redevelopment plans for the former LeClaire Courts public housing site were laid out over lunch at a recent meeting of the United Business Association of Midway. Several dozen business owners and community representatives attended the Nov. 10 event at the Red Barrel restaurant on…

GSWNH SanadFoodDistribution_112621

Sanad feeds the hungry in Chicago Lawn

More than a thousand served By Kathy Headley Have faith. Keep going. It will all work out. That was the advice Fatima Abu Eid, director of Sanad Social Services, gave to her daughter Aber, who runs the Sanad Food Pantry, upon being notified that the Greater Chicago Food Depository would indeed be giving them hundreds…

Chicago Police Department

Robbery crew hits Back of the Yards

From staff reports A cluster of robberies in Back of the Yards has promoted police to issue a community alert. Police said the bandits “approach the victims in or near the alley and demand property. Offenders then would flee in dark colored SUV or a red vehicle.” Crime scenes include: 1700 block of West 49th…

GSWNH_OfficerYanez_112621

Hug for a hero

CPD Officer Carlos Yanez Jr. (dark shirt) receives a welcoming hug from Fraternal Order of Police Lodge 7 President John Catanzara, as Yanez’s family and friends shed tears of joy and applaud. Yanez walked into FOP Lodge 7 headquarters to pay a visit to his union brothers and sisters. Back in August, Yanez was shot…

Ray Stetz, of La Grange, talks with Township of Lyons Assessor Patrick Hynes (right) about possible property tax exemptions. (Photos by Steve Metsch)

Township residents talk taxes with elected officials

By Steve Metsch Marek Gil, like many residents, has questions about his property taxes. Plenty of questions. Gil owns two properties, one in Hickory Hills and one in Justice. Asked if his taxes are too high, Gil replied: “Of course.” Gil, who resides in Justice, was among a group of residents who attended the “Coffee…

Summit village officials and employees stand in front of this year's Christmas Tree. (Photos by Carol McGowan)

Summit lights village Christmas Tree

By Carol McGowan Nearly 50 people were on hand November 18 as the Village of Summit Christmas tree was lit. It was a true sign of the holidays to come, as the crowd gathered by the tree and sang a Christmas carol while sipping on hot chocolate and coffee. It was one of the first…

Orland Park Mayor Keith Pekau announces his intention to run for the 6th Congressional District. (Photo by Jeff Vorva)

Pekau joins crowded Republican field in 6th Congressional District

By Jeff Vorva In what could be one of the most interesting and heated congressional races in the state in 2022, Orland Park Mayor Keith Pekau announced Monday he is planning on running in the new 6th Congressional District. He will be running as a Republican and, so far, will battle energy consultant Niki Conforti in the…

Palos Park's Denise Cowan is one of four citizens to object to the village considering video gaming. (Photo by Jeff Vorva)

Palos Park delays gaming vote again

By Jeff Vorva Someone should send the mayor of Palos Park some Alka-Seltzer. For the third meeting in a row, the Palos Park Village Council did not take any action on bringing gaming machines to town. Mayor John Mahoney and Commissioner Dan Polk are leaning in favor of it to help out the local businesses…

Neighbors

DVN JCs Restoration House Ad
Northwestern Home Team 250x250 1
SRP-IMAGE-Logo

Clear-Ridge Reporter and NewsHound PDF December 1, 2021

A moment after ground was broken and tossed, smiles broke out among dignitaries celebrating PODER’s coming renovation. A computer-generated video offering a glimpse of what the new facility will look like is posted at southwestregionalpublishing.com. --Photo courtesy of Jorge Garza Norrick/JorgeTookYourPicture.com

New life for old city building

New PODER HQ to serve immigrants By Tim Hadac Ceremonial ground was broken on the west end of Gage Park last week to mark the coming renovation of a 94-year-old City of Chicago building and creation what is billed as Chicago’s first immigrant integration and job center. A lineup of political and business muscle…

UBAM President Anita Cummings and 22nd Ward Ald. Michael Rodriguez listen to feedback from UBAM members about the LeClaire redevelopment. --Greater Southwest News-Herald photo by Dermot Connolly

UBAM leaders hear LeClaire Courts plan

May break ground in mid-2022 By Dermot Connolly The $400 million redevelopment plans for the former LeClaire Courts public housing site were laid out over lunch at a recent meeting of the United Business Association of Midway. Several dozen business owners and community representatives attended the Nov. 10 event at the Red Barrel restaurant on…

GSWNH SanadFoodDistribution_112621

Sanad feeds the hungry in Chicago Lawn

More than a thousand served By Kathy Headley Have faith. Keep going. It will all work out. That was the advice Fatima Abu Eid, director of Sanad Social Services, gave to her daughter Aber, who runs the Sanad Food Pantry, upon being notified that the Greater Chicago Food Depository would indeed be giving them hundreds…

Chicago Police Department

Robbery crew hits Back of the Yards

From staff reports A cluster of robberies in Back of the Yards has promoted police to issue a community alert. Police said the bandits “approach the victims in or near the alley and demand property. Offenders then would flee in dark colored SUV or a red vehicle.” Crime scenes include: 1700 block of West 49th…

GSWNH_OfficerYanez_112621

Hug for a hero

CPD Officer Carlos Yanez Jr. (dark shirt) receives a welcoming hug from Fraternal Order of Police Lodge 7 President John Catanzara, as Yanez’s family and friends shed tears of joy and applaud. Yanez walked into FOP Lodge 7 headquarters to pay a visit to his union brothers and sisters. Back in August, Yanez was shot…

Ray Stetz, of La Grange, talks with Township of Lyons Assessor Patrick Hynes (right) about possible property tax exemptions. (Photos by Steve Metsch)

Township residents talk taxes with elected officials

By Steve Metsch Marek Gil, like many residents, has questions about his property taxes. Plenty of questions. Gil owns two properties, one in Hickory Hills and one in Justice. Asked if his taxes are too high, Gil replied: “Of course.” Gil, who resides in Justice, was among a group of residents who attended the “Coffee…

Summit village officials and employees stand in front of this year's Christmas Tree. (Photos by Carol McGowan)

Summit lights village Christmas Tree

By Carol McGowan Nearly 50 people were on hand November 18 as the Village of Summit Christmas tree was lit. It was a true sign of the holidays to come, as the crowd gathered by the tree and sang a Christmas carol while sipping on hot chocolate and coffee. It was one of the first…

Orland Park Mayor Keith Pekau announces his intention to run for the 6th Congressional District. (Photo by Jeff Vorva)

Pekau joins crowded Republican field in 6th Congressional District

By Jeff Vorva In what could be one of the most interesting and heated congressional races in the state in 2022, Orland Park Mayor Keith Pekau announced Monday he is planning on running in the new 6th Congressional District. He will be running as a Republican and, so far, will battle energy consultant Niki Conforti in the…

Palos Park's Denise Cowan is one of four citizens to object to the village considering video gaming. (Photo by Jeff Vorva)

Palos Park delays gaming vote again

By Jeff Vorva Someone should send the mayor of Palos Park some Alka-Seltzer. For the third meeting in a row, the Palos Park Village Council did not take any action on bringing gaming machines to town. Mayor John Mahoney and Commissioner Dan Polk are leaning in favor of it to help out the local businesses…

DVN Complete Auto Service House Ad
DVN First Midwest Bank House Ad